Coco Meers
Founder, PrettyQuick.comNew Year, New You—really, who has time for that? While we’re still busy fulfilling all of our other admirable resolutions—devoting more time to work, hitting the gym, being a better family member or friend—we don’t really have time for the upkeep of fresh skin, perfectly-manicured fingers and toes, and no-stray brows. Coco Meers has the perfect solution though. She developed her salon placement service, PrettyQuick.com, while experiencing just such a conundrum (she was forced to get her eyebrows waxed at an AirFrance airport kiosk during the only downtime she had). With two feet already in the beauty industry—Coco spent a number of years working for L’Oreal in Paris—she had the know-how to start PrettyQuick. Now, partnered with more than 50 of Chicago’s best salons and spas, the service allows users to make appointments on the go, at salons offering the needed service at the most crucial time—a speedy mani on your lunch break, or a swift brow tweeze before picking the kids up, for instance. Coco dishes for this week’s Spotlight.
BEAUTY MUST-HAVES>> scent: DIPTYQUE OLENE // moisturizer: MUSTELA ULTIMATE HYDRATION // concealer: GIORGIO ARMANI HIGH PRECISION RETOUCH CONCEALER // face: GARNIER SKIN RENEW MIRACLE SKIN PERFECTOR BB CREAM and SMASHBOX CAMERA READY BB CREAM // mascara: MAYBELLINE VOLUM EXPRESS // lips: NARS PENNY ARCADE // nails: GELISH SEAFOAM // hair: ORIBE DRY TEXTURIZING SPRAY // brows: BENEFIT BROWS A GO GO // must-have: NUXE HUILE PROGIEUSE
Q: VDay is right around the corner. Beauty prep plans?
A: A day of pampering… I’m salivating already. I would spend the morning on health and wellness with a long yoga class, steam, massage, and facial. Then the afternoon would be all about glam with professional makeup and a side-swept, messy up-style. You also can’t go wrong with some naturally done eyelash extensions for ultimate definition for a night out.
Q: That sounds perfect! Let’s talk about PrettyQuick. Who is the ideal candidate for the service?
A: If you are a time-strapped, multi-tasking Chicagoan who gets salon or spa treatments from mani/ pedis to blow outs to cut/color to massage and facials, PrettyQuick was designed for you. Busy moms and professionals love us. We take all the work out of finding recommended appointments that work for your on-the-go life.
Q: We know you’re all about the ‘pretty quick’ services, but do you ever just drop everything and go for an all out spa day?
A: Absolutely! I just had one at the Waldorf Astoria.
Q: Phew! That makes us feel better. For work, you must always be trying new salons and services. What are some favorites you’ve found?
A: Yes, lucky me! For hair removal, Spa Emilia; facials, Kiva on Pearson; makeup application, Joni Laree; balayage [highlights], Alexi at Taylor Reese; and mani/pedis, Arbre on Wells (they come with vino!).
Q: Great list. Consider this scenario: you’ve just gotten a quick facial and now you’re makeup free, but have to go back to the office or run errands. Do you have a go-to pretty quick makeup routine?
A: With just a few items in your purse, you’re all set for your midday facial-to-office transition. BB cream for luminescent coverage that won’t clog pores; blush to absorb some of the oils and give you some color; mascara; a bright gloss; and bobby pins for a messy up do to cover up the massage oils.
Beauty Up! at PrettyQuick.com.