Aug 18, 2014 >> Now Boarding: #RunwayintheSky

It’s Monday morning. Just one last look in the mirror to adjust your lipstick. Grab your coffee. And you’re off. It’s just like every other Monday morning. But miles above, Southwest Airlines is having anything but a normal start to their week. And G&F was invited to come kick their case of the Mondaze, too, with a little in-flight entertainment that was right in our stylish wheelhouse.

Grab your boarding passes, fashion lovers!, it’s time for #RunwayintheSky to take off!

SOUTHWEST AIRLINES + THE MAGNIFICENT MILE ASSOCIATION TEAMED UP TO PRODUCE THE FIRST EVER IN-FLIGHT FASHION SHOW

A packed flight from LaGuardia waits on the runway to take flight for an hour and thirty six minute ride to Chicago’s Midway airport. Friendly flight attendants take orders—Bloody Mary, please!—and the gentlemen in front of us is lazily filling out the crosswords in Spirit magazine. 5 across: “Half A Dance?” Cha, we want to tell him. Little do the passengers know that this routine flight is about to get a serious dose of fashion. Aisle Style, if you will. 

To promote The Magnificent Mile Shopping Festival—an annual celebration of all things retail along Michigan Avenue starting August 22nd—The Magnificent Mile Association teamed up with Southwest Airlines for a never-before-seen #RunwayintheSky in-flight fashion show.

THE GOLDEN DAYS OF TRAVEL: MODELS WALKED THE SOUTHWEST RUNWAY TO SHOW OFF MACY’S FALL FASHIONS

With a smooth as silk flight, six Factor and Chosen models strutted their stuff down the aisles of Southwest Flight #904 featuring fall fashion from Macy’s. From the perfect day-out-shopping look to a night-on-the-town, the campy show was full of smiles, lots of iphone snaps and models hamming it up down the makeshift catwalk. The 10-minute fashion show was not the only treat for travelers. Upon deboarding the flight, customers were given a $100 gift certificates to multiple retailers along Michigan Avenue. A Mag Mile fashion show, a $100 gift certificate and peanuts—Southwest Airlines was flying first class today.

For more information and happenings on The Magnificent Mile Shopping Festival, visit TheMagnificentMile.com. And search #RunwayintheSky on twitter + instagram for on-board snaps!