Mar 31, 2014 >> Eau, That Smell! We talk scents with 12.29 Twins [VIDEO]
Scented runway shows. Signature hotel fragrances. Scented media. It’s all high-touch buzz words and a brand new ball game in the world of Samantha and Dawn Goldworm, the beautiful geniuses behind 12.29 Olfactive Branding.
Recently, the twins helped celebrate their new project with the Thompson Chicago—check out the post coverage fun in our G&F Found! section—and we scored a few a minutes to talk about fashion’s brave new world: scenting.
And with a little peek at the clients page on their website, it’s safe to say that the fashion industry likes what they do. We hate to drop names, but Prabal Gurung, Tocca, Lady Gaga, Jason Wu and Rodarte are a few of the (extreme) heavy hitters who have all lined up to work with 12.29. With backgrounds in fragrance and business, Dawn and Samantha’s rise to creating their business is a total movie script—complete with a scene about the former nose of a beauty brand and a room full of teddy bears. We loved the story so much, we want a sequel.