Jan 18, 2012 >> Meet Julie Darling, Our Nightlife & Events Scout

With client relationships that span from Nordstrom to Vox Vodka, Julie Darling of The Darling Company knows what’s what in the lifestyle and luxury market and she has cemented herself in the marketing and promotions industry as the go-to gal for planning the perfect night out. With a last name that is almost destined for stardom, Julie has a knack for staying on top of what is ‘in’ and finding the next must-attend event. And just for G&F, Julie is scouring the best of the best when it comes to where to be and when and debuting it all in our Datebook.

WE TRACK DOWN JULIE IN BETWEEN EVENTS TO GET A LITTLE TASTE OF WHAT’S TO COME.

Who is your industry icon? Ikram. She has superb style and remarkable taste. She’s a trendsetter and I draw a great deal of inspiration from her.

What can you not leave home without? Fresh ground flax seeds. I’m on a holistic health kick!

What’s your weakness? Chocolate cake from Portillo’s.

What’s your personal motto? You’re only as good as your last event and most recent media placement.

Any best kept secrets for your industry? Everything is negotiable. Best advice? Build it and they will come. You just have to do the activity daily by living it, creating it and a being a student of your industry.

If you were not an event marketer, you’d be: A dog trainer. If I could, I’d own more than one.