Rikita KapadiaFounder, Cocovit
Our Healthy Beauty issue wouldn’t be complete without an ode to coconut oil. Recently coined a miracle cure-all by any and every beauty editor, coconut oil is definitely having a moment. But way before the magazine hype, Rikita Kapadia grew up coveting all the health and beauty benefits of this super oil. Always listening to her wrinkleless Grandmother—known as Bhabhi to Rikita—for beauty advice, and now, she’s sharing her family’s beauty remedies with her own beauty brand, Cocovit. The tradition of using coconut oil, originated in India over 5,000 years ago. Inspired by her Indian heritage, Rikita wanted to create a multi-purpose beauty and skin product that had the power to naturally nurture skin, hair and health. Cocovit products are made of 100% certified organic, virgin coconut oil harvested in South India. A few out of hundreds—yes, hundreds!—of benefits of coconut oil include antibacterial, anti-fungal and anti-inflammatory properties for your body, inside and out.
Rikita lets us in on her family’s beauty secrets with two coconut oil recipes to preview the launch of the Cocovit Body & Lip Scrub and the Cocovit Face Mask (coming out this March). Watch above to learn all the natural goodness that goes into these formulas and hear Rikita sound off on the power of coconut oil.
We fell in love with Rikita’s devotion to her family heritage. So much so that we asked Rikita to share a few items inspired by her beauty muse, her grandmother. The result? An eclectic mix of sensory florals and timeless elegance with a head nod to Indian heritage. Possibly the most delightful G&F mood board to date, we hope these vibrant and sumptuous pieces inspire you to discover your inner beauty muse. >>
Get The Look: A. PEACOCK TURQUOISE CARD by kamal // B. #17 RED MUSE lipstick by YSL // C. VELVET ROSE & OUD COLOGNE by Jo Malone: “My grandmother used to wear jasmine in her hair all the time so whenever I light this candle it brings back memories of her braiding her hair and putting the flowers in.” // D. Rings by // E. JASMINE CANDLE by Diptyque Paris // F. DEA BAG by Dolce & Gabbana: “The Dea crystal-embellished purse is so similar to one which my grandmother owned. I think she may have even made hers.” // G. KAJAL EYELINER (similar here): “Aside from coconut oil, the one beauty product my grandmother could not live without was kajal. She wouldn’t be caught leaving the house without it, the same goes for me and I believe most Indian women!” // H. CHOBE PILLOW by Z Gallerie // I. CHANEL MALTESE CUFF (similar here)
Want more Cocovit? Visit Cocovit.co for more information + to order.