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PARTY: Meet Summer Fashion
VENUE: W Hotel City Center, 172 W. Adams
DATE: Saturday, June 29th
THE LURE: To close TechWeek Chicago’s summer season, G&F transformed the W Hotel City Center into beach blanket bingo paradise. Gathering up our favorite style stars in the industry, we took a spin on featuring summer fashions with tech appeal. And  before you roll your eyes, we’re not talking LED bikinis—these were brands whose main point of sales relies on technology. From boutiques like EMMA in Wicker Park who uses their instagram as e-commerce to local company CakeStyle whose model is all about selling through an on-line personal stylist, we charged adoptedSTYLE’s Lily Duevel (see her G&F Spotlight here!) to turn up the heat on these cool summer styles. Tracey Tarantino of Zzazz Productions came backstage with us to call the show while Morgan Marie Beauty made up a cast of Ford Models to channel our favorite beach babe muses: Brigitte and Annette. The result? Classic G&F energy ignited the runway to a packed house.  A Watch the video recap below, too!  >>

FOUND G&F TechWeek Fashion Show

CLOCKWISE FROM TOP LEFT: Ford Model hams it up for the camera during the run-through // Backstage fun // Ford artist Nicole Cap starts building the Brigitte Bardot bump for the hair look for the show // Beachy looks from beachy babes // The runway // Make up artist Norman Sands puts finishing touches on the eyes // Ford model Idele works the packed house // Backstage styling // Morgan Marie Beauty provided make up for the evening

PHOTOGRAPHER: MICHELLE WODZINSKI FOR G&F
CREATIVE: GLOSSED & FOUND // VIDEO: CHASE KUBASIAK AND EMILY HARD // STYLING: LILY DUEVEL // SHOW PRODUCER: ZZAZZ PRODUCTIONS // BEAUTY: MORGAN MARIE BEAUTY + NORMAN SANDS // HAIR: NICOLE CAP + LISA TRUNDA, FORD ARTISTS // MODELS: FORD CHICAGO