Synonymous for all things style, Rachel Zoe has rolled into town setting up the latest incarnation of one of her fashionable businesses: DreamDry Salon. Chicago is the lucky home to the third DreamDry location—two are constantly booked solid in NYC—and the brand has cozied up on Armitage Avenue in a chicly appointed space. We mean: Did you expect anything less?
While in town, Rachel and business partner Robin Moraetes put the finishing details on the new beauty outpost. From crazy beautiful mirrors to swoon-worthy lighting fixtures—and the sweetest staff you’ll ever encounter—DreamDry is a glam girl’s haven for getting an efficient, well-priced service from a staff that is trained to know the trends. That’s the goal of DreamDry: super glam for a fraction of the cost. We like the way Robin and Rachel think.
The dynamic pair—whose mains could obviously not have looked any more chic—sat down with G&F’s creative director to talk the ultimate blowout, the perfect Holiday look and horrible hair memories they’d rather forget. >>
G&F: With two NYC salons, why Chicago next?
Robin: The women in Chicago are so style savvy. And we want to bring everyday glamor to the city and create better efficiencies for an affordable luxury every day.
Rachel: And DreamDry is for women who are on the go all the time and need to look good. And don’t have two hours to do it themselves. Me attempting to do my own hair takes me a year. The mantra of the business is having that $500 experience without spending that. People get addicted. And that’s not a bad problem for us to have. READ MORE >>