PHOTOGRAPHY BY TIMOTHY MUSHO, FIG PHOTO | FILM BY EMILY HARD, G&F
CREATIVE DIRECTION BY D. GRAHAM KOSTIC | WRITTEN BY ELLE EICHINGER
Jayna Cooke excels at just about everything she puts her mind to. Itâ€™s easy to be bitter about people like that, but not Jaynaâ€”her latest endeavor is all for a good cause (plus, sheâ€™s way to adorable not to love). Closet Angels, the company she launched in November, is consignment for a cause: women donate their old designer duds, Closet Angels sells them, and 100 percent of the proceeds goes directly to St. Jude Childrenâ€™s Research Hospital.
Prior to founding Closet Angels, Jayna worked for Groupon: though she set history-making records there (at one point being responsible for a full quarter of the companyâ€™s revenue), she wasnâ€™t able to flex her fashion muscles. Completely infatuated with the start-up sceneâ€”and frustrated by her own consignment experiencesâ€”Jayna came up with the idea for Closet Angels. And though she may be the hardest-working woman we know, sheâ€™s as yet avoided the all-work-and-no-play trap. She loves to hit up Joeâ€™s Bar on Weed Street for country concerts, browse great vintage and foodie finds at Randolph Street Market and Green City Market, andâ€”when friends with kids come to townâ€”show off the Shedd Aquarium.
So whatâ€™s next for Jayna? Well, it could be any number of things, as sheâ€™s constantly thinking up business ideas. â€œI would say every week I have a new idea!â€ she says. â€œI wish I could someday sell my ideas and have others execute them. Execution is the hard part.â€ No matter what, Jayna will be one to watch, but for now, sheâ€™s laser-focused on one goal. â€œI would love [Closet Angels] to be a top contributor to St. Judeâ€™s,â€ she says. â€œWe have not received a Hermes Birkin bag [donation] yet, but it will be a great day when we do!â€