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Glossed and Found

Aug 3, 2012 >> Soma Intimates wants you to go Bra-less! And we recap our favorite busted moments in history.


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Glossed & Found is encouraging readers to take off their bras—for a good cause, of course. Now through August 12, let the girls go free to participate in Soma Intimate’s fifth biannual Giving is Beautiful Drive, which provides bras for women in need at local shelters through the National Network to End Domestic Violence.

To date, Soma has collected more than a quarter million bras for women overcoming domestic violence—each drive bringing in more than the last. Drop off your bras at Soma’s outpost in Water Tower Place (or if you miss the deadline, mail to to Soma Bra Donation, 3317 S. Higley Road, Suite 114-44, Gilbert, AZ 85297). Forget bra burning—turns out there was a much better use for those unwanted bras all along.

For more information on the program, visit Soma.com.

Now that you’ve done some good, let’s have a little fun. We’re listing some of our favorite busted moments below.

FROM TOP CENTER COUNTER CLOCKWISE: 1960’s Bra Burning // 1986 Cher’s Bob Mackie designed bra-dress // 1990 The iconic cone bra by Jean Paul Gaultier for Madonna // 1996 Victoria’s Secret first ever million-dollar bra worn by Claudia Shiffer // 1999 L’il Kim’s pastie VMA // 2004 Janet Jackson loses it during the Superbowl half-time show // 2010 Mad Men brings back the conical maiden form bra

And for some more G&F fun, watch our G&F Interview with bra whisperer, Susan Nethero.