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Jul 5, 2012 >> Endless Summer Fashion Film


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G&F’s Creative team hits the beach for some sandy fun—just in time for the 4th of July holiday week. Our blonde bombshell Carly soaks up the sun in Mara Hoffman, Asos, Karen Millen, Damen + Division and Alice & Olivia.

But there’s more to this video than you think. Photographer Caleb Condit is an artist in residence at Pilsen’s Yollocalli Arts Reach, overseeing an open studio focused on multimedia work for high school students. Caleb’s goal is to create an environment where creative kids can flex their muscles with hands-on experiences. Caleb brought raw video footage from G&F’s Summer shoot for his students to help conceptualize this fashion editorial video. His philosophy? Experimentation is key and not being afraid to do things ‘wrong’ as alternative approaches to art making is essential. Caleb worked with the students and G&F’s Creative Director D. Graham Kostic to develop this salute to the perfect summer.

See the full editorial here.